André Tomano
Portrait of André Tomano

Post-Doctoral Researcher in Marketing-Finance at Maastricht University

School of Business & Economics · Department of Marketing & Supply Chain Management

Co-Director, Marketing–Finance Exchange Center of Excellence (MFX COE)

I am a passionate Marketing-Finance Researcher. I study how marketing actions, assets, and novel constructs shape firm value. My methodology integrates large-scale financial and accounting databases with survey-based measures and novel text-based signals derived from NLP.

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Research interests

Marketing–Finance Interface Marketing Strategy Marketing Excellence Analyst & Investor Behavior NLP Synthetic Data

Working papers

Talk the Walk: Predicting Pricing Power Using Top Management Team’s Language

With Niels Holtrop, Joost M.E. Pennings, Thomas Post, and Hauke Wetzel

Pricing power is a fundamental driver of long-term value, yet accounting measures like the price–cost margin are backward-looking and cost-contaminated. Using dependency parsing on earnings calls, we build a continuous, firm-level measure of communicated pricing power, decomposed into realized and expected signals. Across 55,664 firm-quarters (3,138 U.S. firms, 2018–2024), the realized component aligns with accounting proxies while the expected component anticipates future price–cost margins — managerial language moves before the accounting record.

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Market Your Share! How Marketing Capability and its Communication Drive Firm Value through Analyst & Investor Relationships

With Niels Holtrop, Joost M.E. Pennings, and Thomas Post

Using survey-based Analyst & Investor Relationships (AIR) across 1,159 U.S. firms (2015–2020), we show AIR contributes positively to Total q. Marketing capabilities strengthen AIR, and communicating MC in earnings calls amplifies this link. Moderation analyses reveal context-dependent pathways through analyst coverage and institutional ownership.

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Research visit

  • Visiting PhD Researcher, School of Marketing, UNSW Sydney, Australia (Jan–Apr 2026) — hosted by Prof. Hauke Wetzel

Industry research partnership

Evidenza.AI (Dec 2025–present)

  • Lead researcher on an 18-month externally funded collaboration between MFX COE and Evidenza.AI
  • Focus: synthetic measurement and validation of pricing power constructs
  • Responsible for initiating, negotiating, and leading the partnership

Research community service

  • Co-Director, Marketing–Finance Exchange Center of Excellence (MFX COE) (2022–present)
  • Member, MSCM Department PhD Social Committee (2023–2026)
  • Finance Department PhD Representative, GSBE PhD Committee (2023–2025)

Education

  • Post-Doctoral Researcher in Marketing–Finance, Maastricht University — 2026–present
  • PhD Candidate in Marketing–Finance, Maastricht University — 2022–2026
  • M.Sc. International Business: Marketing–Finance, Maastricht University — 2011–2012
  • B.A. Business & Economics, FAU Erlangen–Nuremberg — 2007–2011
  • Erasmus Exchange, University of Groningen — 2009–2010

Teaching & supervision

Teaching Assistant, SBE Maastricht (2022–present)

  • Academic Skills and Competences (Pre-Master)
  • Entrepreneurial Finance (MSc)
  • Shareholder Value & Market-Based Assets (MSc)
  • Sustainable Financial Management and Policy (BSc)

Thesis supervision

  • Master thesis (2026/2027): 1 student
  • Master thesis (2025/2026): 5 students
  • Bachelor thesis (2025/2026): 29 students
  • Master thesis (2024/2025): 4 students
  • Master thesis (2023/2024): 6 students
  • Master thesis (2022/2023): 2 students

Conference presentations

  • EMAC Annual Conference, Jun 3–5, 2026 — Bath, UK — Talk the Walk! A New Measurement of Pricing Power Using Top Management Team’s Language
  • Marketing Analytics Symposium Sydney, Feb 23–24, 2026 — Sydney, AU — Talk the Walk! A New Measurement of Pricing Power Using Top Management Team’s Language
  • ISMS Marketing Science, Jun 27–29, 2024 — Sydney, AU — Market Your Share! How Marketing Capability and its Communication Drive Firm Value through Analyst & Investor Relationships
  • EMAC Annual Conference, May 29–31, 2024 — Bucharest, RO — Market Your Share! How Marketing Capability and its Communication Drive Firm Value through Analyst & Investor Relationships
  • EMAC Doctoral Colloquium, May 26–28, 2024 — Bucharest, RO — Market Your Share! How Marketing Capability and its Communication Drive Firm Value through Analyst & Investor Relationships
  • Marketing Strategy Meets Wall Street, May 22–24, 2024 — Cologne, DE — Market Your Share! How Marketing Capability and its Communication Drive Firm Value through Analyst & Investor Relationships
  • Groningen Invitational Research Camp, Apr 25–26, 2024 — Groningen, NL — Market Your Share! How Marketing Capability and its Communication Drive Firm Value through Analyst & Investor Relationships

Professional background

Industry experience

  • DWS Group, Senior Coverage Specialist – Institutional (2017–2022)
  • DWS Group, Senior RFP Writer (2014–2017)
  • EY, Consultant – Financial & Accounting Advisory (2014)
  • ALDI Süd, Regional Sales Management Trainee (2013–2014)
  • DWS Group, RFP Writer & Sales Support Intern (2012–2013)

Certifications & professional membership

  • Certified International Investment Analyst (CIIA), DVFA, Frankfurt — 2022
  • Certified European Financial Analyst (CEFA), DVFA, Frankfurt — 2021
  • Member, DVFA — Deutsche Vereinigung für Finanzanalyse und Asset Management, Frankfurt (2021–present)

Contact

Email: andre.tomano@maastrichtuniversity.nl

Affiliation: Maastricht University — SBE, Department of Marketing & Supply Chain Management

Tongersestraat 53, 6211 LM Maastricht, Netherlands

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